These three tips will help you unlock your SMS marketing potential

Small business owners are popularly using bulk SMS marketing tips to improve their reach and ROI. If you are considering using SMS and want to make the most of it, then here are three simple tips that will maximize your SMS marketing spend.  

Get right to the point

Write the offer, how to redeem the offer and lastly call to action. Nothing else. Don’t send typical sales messages. Remember, your customers have opted-in for the bulk message because they wanted to know about valuable and exclusive offers. So, just give the required information. You can easily create few simple templates and with WooCommerce SMS plugin you can automate when your messages must be sent.

Remain consistent

If you generally send messages on weekends, stick with the same schedule. The only reason to change your schedule is when you don’t see any or much responses on your existing time slot. But, if responses are good, clients have taken call to action then weekend it is.

Prioritize value

If you are sending so-so deals, then don’t even bother. Don’t go for typical 15% off, because this is something that you can easily obtain outside your bulk messaging list. Make sure all offers you text are exclusive to your list. Try something like flat 50% off, 1+1 and more such captivating offers.

Thankfully, Bulk SMS service provider for marketing tips, present you with plugin for number of popular ecommerce platforms like WordPress plugin, Magento SMS, WooCommerce SMS plugin, OpenCart SMS extension etc. so you can easily get one that will best suffice your needs.


Your comprehensive guide to transactional SMS

Efficient and quick communication enabled by the internet has made our world smaller. With bulk  SMS, organizations can save a lot of their efforts, time and money for reaching out to their targeted audience for promoting their products and services. In general text messages are divided into two categories: first is promotional SMS and second is transactional SMS.

Here we will be discussing about the transactional SMS in detail

What is transaction SMS?


Generally, transactional SMS are used for sharing important information or alerts to the clients who have been registered with your company. Here are the basic features of transactional SMS service

Messages will be sent with 6 alpha characters of sender ID, for e.g. VM-XYZCAF
With SMS API from transactional SMS provider you can send automated messages.
Transactional SMS provider in India provide 100% delivery guarantee.

Uses of transaction SMS:


  • Banks can send transaction alerts to consumers for each transaction.
  • OTP SMS for safe online money transactions.
  • With bulk SMS API PHP you can automate messages for order confirmation whenever a new order is placed online. Bulk SMS Java/HTTP or PHP API can be used by anyone who provides online services.


Like messages can be sent for air ticket booking confirmation; train, bus or cab ticket booking etc.  Also e-commerce online purchase order confirmation SMS can be sent.


  • Notification message if there are any changes related to booking.
  • Shipping details and status of order can be sent.
  • Confirmation messages for successful delivery of merchandise.

So, find an established transactional SMS service provider in India and start sending messages for improved customer support and experience. 


Send texts messages internationally with bulk SMS gateway

Are you considering including bulk SMS in your mobile marketing plan due to its numerous benefits? Well, without a doubt, today, bulk messaging is one of the most effective marketing techniques and with the help of established bulk SMS gateway provider you can start SMSing to your clients and prospective customers easily.

Bulk SMS gateway is the term used to describe the facility that allows you to send numerous SMS from a number of sources to mobile phone users locally and internationally. What makes the facility transactional SMS provider in India interesting is its versatility. By versatility we mean that the company can use the gateway to recognize media platforms like software, email servers, applications, websites and other programs so that these platforms can send bulk SMS automatically to their target recipients.

Numerous bulk SMS APIs like java SMS API, PHP SMS API etc. are provided to make text messaging a lot easier and effective. Without a doubt SMS is the important medium of the mobile marketing industry. It is the most effective way for businesses to get in touch with their targeted clients easily and reasonably.  Sending SMS is the most reasonable method of mobile marketing strategies. Brands can send bulk SMS when they want to update their existing and prospective customers about the new product launches, offers, discounts and anything and everything that according to them is of great importance for clients or help them strengthen the bond with their customers.


Transactional SMS to Convey Your Transactional Information Effectively

In India, SMS traffic is divided into majorly two classes, first is transactional and the other promotional SMS. It comes under A2P categorization.

Transactional SMS Gateway API service are overall targeted to pass on significant information to every person who is a piece of the transaction or identified individuals or a bunch.

SMS from Banks, Airlines, Ticket Booking, Insurance SMS, SMS from Hospitals, SMS from Educational Institutes to folks, alert SMS, e-trade SMS, Stock SMS identified with buy or sell transaction, information to delegates by means of SMS, SMS reconciliation with inquiry form on websites, latest updates to clients, and confirmation SMS for participation by event organizations come under the category of transactional SMS.

You are provided with six characters sender ID for you to send SMS by your organization or product brand. Transactional SMS Service are passed on to each one of those even procured in DND (do not disturb) & can be delivered day in and day out.


  1. Six characters alphabetic sender ID
  2. Delivery on DND as well as Non DND numbers both
  3. Quick consideration of the templates by tech team
  4. 24×7 delivery
  5. Delivery details of each SMS with error codes
  6. Assurance of real-time transference
  7. Ready to use XML, HTTPS, database APIs
  8. Easy to use GUI and secured APIs using HTTPS protocol
  9. Limitless templates and Sender IDs
  10. Schedule SMS for prospective use
  11. Quick delivery reports
  12. 24x7 unrivaled client support such as email, ticket, phone, chat, etc.

Transactional SMS gateway is assigned to the categories below only –

  1. Registered banks & financial organization
  2. Registered organizations
  3. Credit card companies
  4. Insurance companies
  5. Railway and Airlines
  6. Registered educational institutes (only for sending details to parents)
  7. E-commerce websites
  8. Stock market notifications

Fundamentally, you can use transactional SMS route for sending significant alert and useful messages because template based SMS is one hundred percent safe and spam free. Therefore, using transactional Bulk SMS Services to convey your transactional information is essential.


How API SMS Service Provider Help Your Business Grow

Mobile technology has now become hugely matured and dependable. Besides, the mobile industry has effectively gone through all corners of the world and now promotion through mobile phones has come out as the most feasible alternative for business owners. The most famous type that business use of mobile technology is through the API SMS service and more distinctively, using SMS shortcodes to deliver business or service specific text messages.

SMS shortcodes are 5 to 6 digit long mobile numbers used to deliver marketing messages. These codes are simple to keep in mind and help the business owner by giving alternatives to send and receive text messages or replies to and from customers at a very economical price.

The shortcode or bulk SMS services are enhanced by SMS gateways. Messages are delivered through SMS API to the recipients. The SMSAPI has various functionalities to help you in different content of your business.

The SMS software and the setup can be used for different purposes. Some of the most general uses are as follows:

1. You can use SMS shortcodes to send messages to your present customers reminding them about frequent payment for the service or product you offer.

2. You can effectively create a rapport with your customers as using the SMS software; you can be continuously connected with them. You can send out service messages, offers, discounts, alerts and so on.

3. You can run customer or user level surveys for a particular product or service. You can do market research activities to know the response of a product or evaluate success of a proposed service before it is introduced.

4. Bulk Transactional SMS service also helps you in offering technical support to your customers for computer related problems when accessing email is not feasible.

API SMS service is the best way to market your business. However, before you go for a service provider it is suggested to check the services and ensure the dependability and the quality of the service provider. As this is a profitable and quickly growing business, there are small level service providers also available who although come economically, but critically lack the quality when it comes to deliverability. This may come out as a negative effect for your business. So, before you decide about the service provider of SMS software, verify all the facilities they offer. Also, make sure that they are skilled and to deal with issues and can offer customized solution for any particular business requirement you may have. A skilled and trustworthy bulk SMS API provider will ensure that you get the rising business profit at all times.


Best SMS Gateway Provider

MSG91, an innovative messaging solution, provides a faster and smarter way to send bulk SMS through well featured SMS gateway. Bulk SMS is a fast and simple way to get things done, which is like connecting with all clients or customers in one go. MSG91 provides an aesthetic user friendly platform, where you can generate instant reports and send lakhs of SMS with a single click. With prestigious client base, MSG91 have proved its mark by making track record of sending messages to over 90+ countries. By covering almost all business sectors MSG91 has become number one bulk SMS service provider in India.