SMS and its value in current marketing scenario

Not like other digital channels, SMS is at autonomy to reach customers at a broader, even far range. A dependency on the Internet can restrict the success of your campaigns. However, when emails are enhanced by SMS, marketers are more probable to get a bigger pool of customers. Likewise, as users are already stipulated to receiving and opening text messages, marketers can make use of SMS campaigns as a familiar communication with customers.

Once customers have chosen SMS communications, it is significant to provide them with control over their own experience. One great method to do so is to make a centralized first choice center. As customers opt in, a first choice center gives each the ability to deal with the type, regularity, and channels for text messaging. This change of power from brand to user enhances loyalty and makes digital interactions more transparent.

All through the whole customer life cycle, transactional interactions are the best method to run a customized SMS campaign. Transactional SMS campaigns vary from purchase verification to appointment notifications, and they can be organized from post-purchase or before one more purchase is made.

SMS offers marketers the liberty to organize a number of campaigns-- transactional, welcome, triggered, loyalty, promotional, etc. SMS devices also have present features that marketers can include to improve the efficiency of their campaigns.

Email campaigns and display ads are without doubt successful marketing strategies, but they are not the only choices present for today’s marketers. Managing all efforts is the best practice when working across different channels. You may also look for the best transactional SMS price in India for making your campaign affordable.

SMS is usually ignored, but it has an apparent value as a useful addition to any marketing campaign. When it comes to SMS, long-established does not mean uninteresting, and regular barely feels ineffective. Have you ever tried SMS marketing?


What makes bulk SMS software an exclusive marketing tool?

As mobile users are growing exponentially, SMS marketing is also verifying to be a successful marketing strategy. It is found that approximately 91% of mobile internet access is for social activities, while just 79% use desktops for social activities. As latest mobile phones offer highly developed features and expediency when browsing, people have begun to use mobile for all their requirements such as online shopping, chatting, scanning coupon codes and business task.

In today's marketing world, you need to have a consistent communication with your prospective customers to increase your business. As you need to interact with thousands of customers on daily basis, you need to select a marketing strategy that requires being cost-effective, trustworthy and easy to manage. Most significantly, it must be quick and safe. Bulk SMS India is the best way for such communication as it is fast and secure and is cheaper as well. The trustworthiness of the messages is one more criterion and the text messages can be customized. They can be scaled and determined by the software that is used by organizations to send bulk messages to different contacts at the same time.

People who are new to such SMS services can use the software that is present online and most of the software organizations provide a free trial for a few months. When you are used to, you can go for purchasing the software as it becomes very helpful for you and you will find approaching to different people at the same time becomes so expedient as well as time-saving. Wordpress SMS gateway is the best example to interact with a large number of customers online. The bulk SMS software is the best method to spend a small amount to be able to take the benefit to approach all of your employees or customers at single click of the mouse.


3 Methods to Use Text Messages for Colleges

Text messaging has become one of the most popular methods of communication for college students. Studies reveal that people of the age 18-29 send text messages more than any other age group, and use their mobile phones very much for text messaging than other things. With that, increasing number of colleges, and universities are using text messages for colleges as well as higher education. Here are three methods by which colleges can use text services to communicate with students.

1. Use text messaging to deliver reminders each time when a limit for a form reaches. Use it to arrange student meetings with their consultants. SMS chat can even decrease the number of student counselor meetings, as students do need to get into the problem of booking an appointment. Once an appointment is done, a reminder SMS can be delivered that assures students to make it to convene with their consultant.

2. Colleges work very hard to organize events that make students happy. But, it can be very tough to receive response on campus events. Students are not likely to fill out and reply to an email review, for instance. And, they are even less feasible to fill out a hardcopy review. Text messaging permits students to obtain details on campus events and provide response within a few seconds.

3. Various colleges solicit their seniors to pledge to return to their schools before they graduate. Text messaging is the ideal communication tool as it lets students to give their word and offers a way to stay connected after graduation.

Overall, bulk SMS Service ability is just beginning to illustrate in higher education institutes. These three methods are tried and true, but we are confident that there are a lot more to try out there.



Grow Your Business With Marketing Aura of Bulk SMS

Bulk SMS is basically made out of two words “Bulk” and “SMS” the meaning of “bulk” is mass, large in amount and “SMS” is a short form of Short Message Service. Therefore, when these two terms are used together, it means sending SMS to a large number of recipients at the same time. There are various terminologies used for Bulk SMS like SMS marketing, SMS alerts,Text message marketing, mobile phone messages, Business SMS etc. but it all means the same.


Why bulk SMS service is needed?


In today’s world, Bulk SMS services are used by community groups,companies, business owners, marketing agencies or anybody who wants to connect with a large audience. Which leads to the question, Why bulk SMS is needed?


With the help of small example, you will understand the need of Bulk SMS.

So,Taking an example of a xyztech company runs by Mr.xyztech, assuming that xyztech has many customers to buy it’s product. However, it is not possible to individually inform everyone about the upcoming promotions and special offers. As Mr.xyztech can not write to all its customers by itself. So, Mr.xyctech found the solution and started using SMS API and bulk SMS service, now he is in contact with all his customers which made his life simpler.


What’s your benefit of using Bulk SMS Services ?


“In today’s modern age people are either asleep or connected” with that motive bulk SMS services are making their way to accumulate a very large audience,very easily. As researches show that “97% of SMSs are read by the cell phone users & 90% SMSs are read in the first 4 or 5 minutes of delivery. “ Which gives the effective results of running a bulk SMS campaign. Following are the benefits for your business of bulk SMS:



SMSs are sent easily and read quickly that shows the rapidity of using bulk SMS services. So if you are really looking forward to reach maximum audience at any time of a day and engage your customers, through some activity in SMS like SMS polling which will let you evaluate the use of your bulk SMS service opt for professional bulk SMS provider and grow you business at a fast pace.


Right on Target

Different from other channels where promotions are done, but has no authenticity that it reached the targeted audience or not. In the world of bulk SMS, the surety of being delivered to the right customers is positive as the Bulk SMS marketing is permission driven, so in that case the SMS when delivered must have read by the receiver or the SMS is sent to a person who has subscribed it.


Customer Convenience

Connectivity is an amazing thing that puts the world on our finger tip. Due to which, it is very important for a business to keep their customers in a loop while a customer orders any product, to its delivery status, updates are essential about everything related to customer wishes or business marketing which is actually appreciated by the customers as they feel that company value them.


High Returns, Low Cost

The cost of doing traditional marketing or television advertisement are way too high to afford by any small business. Whereas bulk SMS services are budget friendly and has a very effective ROI.


No Spam

Great thing about bulk SMS API is that it doesn't involve spamming when you are sending any promotional bulk SMS, it will reach out the the respective audience without any obstacle.



Many Companies are reaping the fruit from Bulk SMS services and it is one of the growing sector of marketing campaign which is leading to effective result and with the help of API (Application programming interface) which works as a messenger that takes request and tells the system what you want to do and then returns the response back to you. This is what creates connectivity which gives a better and effective result of bulk SMS services. There are numerous bulk SMS services provider who are ready to be part of your business to support you in growing it. Now, It all depends on your choice, how fast you want to have that sweet fruit.



What’s the use of informative bulk SMS in hospitals?

Hospitals are very significant part of any country and without this a country is not complete as health of everyone is based on them only. There are many hospitals in the world and they are no more away from bulk SMS service. As they require communicating with their patients on a daily basis. This service is used in various hospitals all over the world.

On the other hand, informative bulk SMS are used to send significant details, alerts and reminders to your patients as use of these SMSes is very simple. We understand that in healthcare industry, interaction between doctors and patients is very much significant. Flow of wrong information or flow of information not at time is like an offense. A particular wrong communication may be responsible for a person’s life or make him a loss. To save your patients from big damage, use bulk SMS service for hospital and stay in touch with them.

By using bulk SMS service you can:


  • Make your patients remember about appointments.
  • Make parents remember their children’s vaccination.
  • Send SMS on change of appointment date.
  • Send schedule update.
  • Send diet or health tips to your patients who need special diet.
  • Send results of imperative diagnostic test.
  • Send SMS if organizing any free health camp.

So, integrate bulk SMS API service in your application and send as many SMS as possible. Now, give something different and better to your patients and allow them feel that you think about them a lot.


Best SMS Gateway Provider

MSG91, an innovative messaging solution, provides a faster and smarter way to send bulk SMS through well featured SMS gateway. Bulk SMS is a fast and simple way to get things done, which is like connecting with all clients or customers in one go. MSG91 provides an aesthetic user friendly platform, where you can generate instant reports and send lakhs of SMS with a single click. With prestigious client base, MSG91 have proved its mark by making track record of sending messages to over 90+ countries. By covering almost all business sectors MSG91 has become number one bulk SMS service provider in India.