Mobile technology has now become hugely matured and dependable. Besides, the mobile industry has effectively gone through all corners of the world and now promotion through mobile phones has come out as the most feasible alternative for business owners. The most famous type that business use of mobile technology is through the API SMS service and more distinctively, using SMS shortcodes to deliver business or service specific text messages.
SMS shortcodes are 5 to 6 digit long mobile numbers used to deliver marketing messages. These codes are simple to keep in mind and help the business owner by giving alternatives to send and receive text messages or replies to and from customers at a very economical price.
The shortcode or bulk SMS services are enhanced by SMS gateways. Messages are delivered through SMS API to the recipients. The SMSAPI has various functionalities to help you in different content of your business.
The SMS software and the setup can be used for different purposes. Some of the most general uses are as follows:
1. You can use SMS shortcodes to send messages to your present customers reminding them about frequent payment for the service or product you offer.
2. You can effectively create a rapport with your customers as using the SMS software; you can be continuously connected with them. You can send out service messages, offers, discounts, alerts and so on.
3. You can run customer or user level surveys for a particular product or service. You can do market research activities to know the response of a product or evaluate success of a proposed service before it is introduced.
4. Bulk Transactional SMS service also helps you in offering technical support to your customers for computer related problems when accessing email is not feasible.
API SMS service is the best way to market your business. However, before you go for a service provider it is suggested to check the services and ensure the dependability and the quality of the service provider. As this is a profitable and quickly growing business, there are small level service providers also available who although come economically, but critically lack the quality when it comes to deliverability. This may come out as a negative effect for your business. So, before you decide about the service provider of SMS software, verify all the facilities they offer. Also, make sure that they are skilled and to deal with issues and can offer customized solution for any particular business requirement you may have. A skilled and trustworthy bulk SMS API provider will ensure that you get the rising business profit at all times.